Want to stay healthy but don’t have time to eat a salad? Consider a cold-pressed juice.
That’s right. This juicing trend seizing the country and Dallas can act as a meal replacement because of the contents of the drink. Most contain the greens and veggies you try and consume every day. Juice Supply calls them the “super-food elixir” comprised of organic, raw foods.
Or maybe you feel your body is clogged with toxins of animal fats and processed foods, and you need to detox. Cleanse. Hydrate. Whatever your needs, the cold-pressed juicing trend wants to revitalize your body and wake up your digestive system.
Army veteran Nick Geyer started Juice Supply in 2014 in Dallas after being a silent investor in a chain of juice stores in the New York and Connecticut area. He got involved in juicing because he found he didn’t have time to eat a meal sometimes with his busy schedule but still wanted to stay in shape and eat healthy foods.
The juicing trend isn’t just for health fans. The average customer at Dallas’ Juice Supply is a health conscious, active person who just finished yoga or a spinning class before drinking a juice—although juicing is also popular with cancer patients, Geyer said.
Cancer patients find juicing therapeutic and many vegetables like kale and spinach are key ingredients in many of the elixirs. Several customers are followers of Gerson Therapy, a natural plant-based treatment alternative to chemotherapy that boosts the body’s immune system to jump-start the body’s natural healing process. Juicing is a key component of following this alternative therapy.
Geyer said he consults with nutritionists to plan out, research and develop the key functions of individual juices. Each juice has a goal and none are a duplication of each other.
“The only base is an empty bottle,” he said. “It’s not cookie cutter.”
While the juices are designed with a function in mind, they also taste good. The company will provide individually designed orders where customers supply the formula they need produced.
Why At Home Juicers Don’t Work As Well
You may have a juicer at home and think, why do I need to go to a juice bar? An at home juicer doesn’t have the power to drain the fruit or vegetables of all its nutrients and about 50 percent of what is extracted is pulp. These devices also aerate the juice and kill off the nutrients. You have to drink the juice within 15 minutes to get any of the nutrients.
What Is Cold-Pressed?
A cold press is an industrial mechanism comprised of an industrial sized hydraulic press that extracts all the nutrients from raw foods, Geyer said. The press is so efficient that it can squeeze six pounds of fruits and vegetables into one bottle of elixir. The cold press method slowly extracts the nutrients.
What About Grocery Store Juices?
To meet Federal Food and Drug Administration rules, grocery stores must pasteurize juices to kill off any bacteria. The pasteurization process can kill nutrients, Geyer said. To tell the difference between a heat-pasteurized juice and a cold pressed juice, check the expiration label. Cold pressed juices have a three to four-day shelf life, while pasteurized product can last up to two weeks.
Where Can I Get The Elixirs?
Juice Supply as a store at 8084 Park Lane, Suite 141 in Dallas. The juices can last three to four days. Juice Supply delivers within a 60-mile radius and will do overnight delivery to nationwide customers via FedEx.